the write words
Hi! I am your musketeer!
'How so?' you ask, gentlefolk...because "...the pen is mightier than the sword!"
Don't ask me, ask the page rankers who run the search engines across the world wide web!
Now, ask another question:-
How many times, when you 'Google' something, do you ever venture past the first page?
Alright, the first one or two?
Hardly ever, I guess.
Your keyword target, if your search term is specific enough, is right there, near the top of page one!
How come? Why is that there? If it's your niche, why doesn't your listing appear there?
It doesn't matter how good your product, marketing strategy or website is if nobody ever sees it.
Thousands upon thousands of people, individuals, businesses and internet marketers (who really ought to know better) invest mega-bucks on flash websites, blogs and e-mail marketing campaigns.
Yes, they've got pretty graphics, fancy menus, photo-shoots and web-hosting...
...but it's all in vain as it tells the prospect nothing about your business.
In truth, the only people who will ever see that sight (and I do mean sight, not site) are directed there either because they're an existing customer, through luck or an off-line salesperson has brought that prospect to the table.
Look, if you are going to that level of expenditure, go the extra mile. Otherwise it would be like buying a Lamborghini but not being able to afford the insurance or fuel!
Okay, the website may save you a few man-hours if it has an automated order system, but that saving could soon be swallowed up by the hosting fees, IT maintenance, IT department Starbucks tab...
...the list is endless.
Use that opportunity, that tool (that you had to convince the CEO to fund) as an extra field agent; a whole fleet of sales people couldn't call on as many people in a month as do search the internet, for the majority of sectors in the industrial marketplace. Don't let it labour as a simple order-taker or an excuse for your IT department to indulge in countless hours of coffee shop meetings.
...Google checks your site for content. If the content is too contrived or deemed not relevant, it will not even make the radar. Likewise, if not enough people are viewing it, it will slip down the rankings.
Isn't it about time you at least starting making a blip?
If any of that rings true, please, drop me a line from the form below with a summary of what you're looking to achieve through improving your content and visibility; it would help me tremendously if, in the résumé, you could outline some the following criteria:-